Kit

Runderwear launches bra in the widest size range ever

Stylish and innovative, the Runderbra is set to be a game changer in the world of activewear

Runderwear has just launched its Easy-On Support Runderbra; a game changer in supportive sports bras for women of all shapes and sizes. Available in over 70 sizes (28D-40H), the Runderbra range is poised to make a major impact on the running bra market with inclusivity and diversity at the heart of its creation.

The Easy-On Support Runderbra features moulded cups, controlling movement across the three planes of the body (up and down, in and out, and side to side). The high neckline ensures breast tissue is fully encased to drastically minimise bounce while running. Using traditional bra sizing – rather than the more common small, medium, large – the new bra brings to an end common breast pain and discomfort through ill-fitting bras.

The new Runderbra boasts Runderwear’s chafe-free guarantee. Soft, moisture-wicking fabric, an encased underband and padded straps promise maximum comfort.

As the product’s name suggests, it also offers a fully opening back feature with double adjustable hook-eye closures, making it very easy to get on and off. No contortionist skills needed here!

25% of women do not run or participate in high impact exercise due to concerns about breast bounce*, a trend that Runderwear are determined to help overcome. “As runners ourselves, Runderwear wants everybody – and every body – to be able to run comfortably,” says Product Development Manager, Laura Kong Brown.

“Our Runderwearers have long been asking us to create the perfect running bra with the usual chafe-free guarantee but it has required a huge amount of research, development and testing. The feedback has been absolutely astounding with a very clear message: runners are desperate for a chafe-free running bra they can rely on and nothing else in the market offers this much support and size inclusivity in such a comfortable, easy-to-put on package.”

In keeping with the Runderwear ethos of encouraging inclusivity and diversity in running, the new Easy-On Support Runderbra will start at size 28D and go all the way up to 40H. The combination of band/cup bra sizing and the wide size range will help ensure female runners attain a precise fit, which is critical for both breast health and performance.

Available to buy from 1st November 2019, the bra costs £50. The Original Support Runderbra, which has proved highly popular since its 2018 launch, has the same chafe-free guarantee and is available in smaller sizes – 28A to 38D.

Find out more www.runderwear.co.uk

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Written by Women's Running Magazine | 1595 articles | View profile

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